SU Internet Posting Policy
Internet and Website Maintenance for your Business
April 10, 2013
We are thrilled to see so many demonstrators on the Internet! From Facebook to blogs, you’re introducing your projects, stories and the Stampin’ Up! experience all over the web. As you build or update various pages (such as Facebook, Twitter, YouTube, DBWS, personal blogs or websites, etc.) on the Internet, please keep these guidelines in mind.
As stated in the Demonstrator Manual, “A demonstrator must indicate on her Demonstrator Business Web Services (DBWS), personal blog, website, or other Internet medium that its content is her sole responsibility as an independent Stampin’ Up! demonstrator and the use of and content of the classes, services, or products offered on the DBWS, personal blog, website, or other Internet medium is not endorsed by Stampin’ Up!”
While you may use the Stampin’ Up! logo, it cannot be a prominent feature of the web page. Instead, use it on the sidebar or at the bottom of the page. In other words, be discreet so visitors don’t assume they are on the official Stampin’ Up! website. See the Logo Usage Guidelines document in the Printing Place for additional examples and clarification.
Stampin’ Up! cannot be listed solo in the title of your web page, account or in the URL, i.e. Sally – Stampin’ Up! You can, however, use Sally – Stampin’ Up! Independent Demonstrator. The phrase “Independent Demonstrator” is an important distinction as demonstrators cannot be portrayed as a representative of the company.
Include a disclaimer on your web page stating that the content on your page is not endorsed by Stampin’ Up!
A Few Other Tips
When referring to the company, please be sure that the name of the company is spelled correctly, punctuation and all.
When posting samples using our images, such as stamp sets, please use the appropriate copyright notice: © [Year] Stampin’ Up! This notice can be a watermark on each image or it can be an overall statement wherever you post samples and projects.
To read our policy in full, you can refer to the Demonstrator Manual, sections 6.15, 6.18, and 6.22. These sections address our policies concerning Internet/website usage, advertising and the usage of Stampin’ Up!’s trademarks and copyrights.
New MDS Policy
Someone on SUDSOL spelled the new MDS policy out quite nicely!
Exciting – Change in MDS Copyright and Content Usage Policies
Although Stampin’ Up!’s digital content should not be used
for any commercial purpose, we allow an exception for projects
(flyers, books, cards, postcards, bulletins, etc.,) created using
Stampin’ Up!’s digital content and printed through Stampin’
Up!’s print vendor accessible through the software. Any other
use is prohibited. For example, designing and selling invitations
commercially is only permissible if the invitations are printed
through the software using Stampin’ Up!’s official print vendor.
Saving the design in a file format (such as .JPEG) and then
printing on your own or through another print vendor for
commercial use is a violation of copyright.
Note: this policy does not include Demonstrators. SU has given Demonstrators permission to use MDS for blog headers or other electronic posting as long as they are promoting their Stampin’ Up Business.
What this change means for demonstrators is exciting – you can now sell the program to small business owners like the hair dresser, Pampered Chef Representative or the neighborhood realtor and show them how to use it for their business. New business for you. This was covered in the recent webinar called “MDS Sale Webinar” and when that webinar posts – I will give you a “heads-up”. It is worth watching.
Here’s the link to the policy 6-17 on the demonstrator website: