Scrap Artists Stampin’ Up! Policies and News

SU Internet Posting Policy

Internet and Website Maintenance for your Business
April 10, 2013

We are thrilled to see so many demonstrators on the Internet! From Facebook to blogs, you’re introducing your projects, stories and the Stampin’ Up! experience all over the web. As you build or update various pages (such as Facebook, Twitter, YouTube, DBWS, personal blogs or websites, etc.) on the Internet, please keep these guidelines in mind.

As stated in the Demonstrator Manual, “A demonstrator must indicate on her Demonstrator Business Web Services (DBWS), personal blog, website, or other Internet medium that its content is her sole responsibility as an independent Stampin’ Up! demonstrator and the use of and content of the classes, services, or products offered on the DBWS, personal blog, website, or other Internet medium is not endorsed by Stampin’ Up!”

Practical application:

While you may use the Stampin’ Up! logo, it cannot be a prominent feature of the web page. Instead, use it on the sidebar or at the bottom of the page. In other words, be discreet so visitors don’t assume they are on the official Stampin’ Up! website. See the Logo Usage Guidelines document in the Printing Place for additional examples and clarification.
Stampin’ Up! cannot be listed solo in the title of your web page, account or in the URL, i.e. Sally – Stampin’ Up! You can, however, use Sally – Stampin’ Up! Independent Demonstrator. The phrase “Independent Demonstrator” is an important distinction as demonstrators cannot be portrayed as a representative of the company.
Include a disclaimer on your web page stating that the content on your page is not endorsed by Stampin’ Up!

A Few Other Tips

When referring to the company, please be sure that the name of the company is spelled correctly, punctuation and all.
When posting samples using our images, such as stamp sets, please use the appropriate copyright notice: © [Year] Stampin’ Up! This notice can be a watermark on each image or it can be an overall statement wherever you post samples and projects.

To read our policy in full, you can refer to the Demonstrator Manual, sections 6.15, 6.18, and 6.22. These sections address our policies concerning Internet/website usage, advertising and the usage of Stampin’ Up!’s trademarks and copyrights.

 

New MDS Policy

Someone on SUDSOL spelled the new MDS policy out quite nicely!

Exciting – Change in MDS Copyright and Content Usage Policies

 

Although Stampin’ Up!’s digital content should not be used

for any commercial purpose, we allow an exception for projects

(flyers, books, cards, postcards, bulletins, etc.,) created using

Stampin’ Up!’s digital content and printed through Stampin’

Up!’s print vendor accessible through the software. Any other

use is prohibited. For example, designing and selling invitations

commercially is only permissible if the invitations are printed

through the software using Stampin’ Up!’s official print vendor.

Saving the design in a file format (such as .JPEG) and then

printing on your own or through another print vendor for

commercial use is a violation of copyright.

Note: this policy does not include Demonstrators. SU has given Demonstrators permission to use MDS for blog headers or other electronic posting as long as they are promoting their Stampin’ Up Business.

What this change means for demonstrators is exciting – you can now sell the program to small business owners like the hair dresser, Pampered Chef Representative or the neighborhood realtor and show them how to use it for their business. New business for you. This was covered in the recent webinar called “MDS Sale Webinar” and when that webinar posts – I will give you a “heads-up”. It is worth watching.

Here’s the link to the policy 6-17 on the demonstrator website:

http://www.stampinup.com/us/enu/5485.asp

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